Advertising at its Best-- well that's my opinion

During my vacation this weekend in Palm Springs, I was catching up on my week’s worth of awful television shows and I came across this commercial from Monster.com that I think is brilliant, but other members of youtube.com don’t seem to agree with me.
This commercial shows a neighborhood fast asleep and house by house one woman begins to run by and everyone jumps out of bed as though the entire neighborhood is being attacked. Ever person grabs random items from their home and they run up a hill. I believe this is advertising at its best. This was engaging because it kept me wondering what was coming next. Why these people were grabbing random items like satellite dishes, garbage can lids, mattresses, and other house hold items and running. They run up a hill and you see the sun begin to rise, and these neighbors in unison are attempting to fight the light, and once it comes over the hill they give up. The last line reads “Don’t fight Monday”. I believe this is brilliant. So many people don’t want to wake up on Monday morning, weather its to go to their awful job, or to go out and find one… but Monster.com can help! Watch it you’ll see!